This article discusses the socio-imperialistic aspects as well as the origins of words as they come to be used in a language. Language is often influenced by the attitudes and behavior of the dominant class of a society. The West, after having ruled over the East for a number of centuries, appears to have established itself in the minds of the subjugated races as superior in color, manner, etc., so that white and red is all good, whereas black has come to denote all that is vile and vicious. This article traces in the Urdu Language such words which have acquired either a negative or a positive meaning vis-à-vis trends that took root as a result of such imperialistic influence.